Visual merchandising is an especially important aspect of store presentation and boosting sales. Although very common in classic brick and mortar stores, not a lot of people consider it for their online shops. By taking advantage of common tricks of the trade and applying them online, e-commerce stores can boost their sales by up to 50%.
Visual merchandising has historically been used in brick and mortar stores to help grab a customer’s attention to get them in the door and convert their visit into a sale. More than simple window dressings, the principles of visual merchandising can also be translated to an e-commerce site for better market attention and sale conversions.
Dropshipping is a popular method of selling products without the hassle of having to store physical products. Instead of dealing with expensive products that a seller might not have capital or space for, a third-party steps in to fulfil orders and ship them directly to the customers.
To keep your business ahead of the game in this digital world, it pays to be aware of all the popular social media platforms that seem to pop up every day. Promoting your business through social media is becoming the most widespread way to keep your brand awareness high, especially among Millennials and Gen Z.